Prakhyat Mishra

I’m an Analytics Consultant with 4+ years of experience turning customer, marketing, and retail data into actionable business strategies and measurable outcomes.
My experience spans customer segmentation, loyalty analytics, campaign effectiveness, customer movement analysis, retention, and marketing performance. More recently, I have expanded into Machine Learning and Generative AI—building a churn prediction solution using Python, scikit-learn, XGBoost and SHAP, and developing an RAG + GenAI-powered workflow that automates MBR insight generation, reducing hours of repetitive manual analysis and insight writing to minutes.

I enjoy working at the intersection of business strategy, analytics, and technology—whether it’s identifying growth opportunities, improving customer engagement, optimizing marketing investments, or building solutions that make analytical processes faster and more scalable.