• Partnered with Marketing Director to translate insights into acquisition strategies, improving campaign ROI and funnel efficiency.
• Produced regular/ad-hoc reports on marketing, portfolio, and lending performance for leadership, enhancing tracking of KPIs.
• Developed a Portfolio Overview Dashboard, reducing manual reporting effort by 40% while tracking approvals and disbursements.
• Built a Commission Reconciliation Dashboard for aggregator payouts, increasing accuracy and reducing manual work by 30%.
• Analyzed partner/funnel performance, improving approval-to-disbursement conversion by 8%.
• Generated campaign reports (social/WhatsApp) to identify top performers, driving a 15% CTR increase.
• Collaborated with data teams to validate reports, ensuring data consistency and accuracy.
• Partnered with stakeholders to gather requirements and deliver actionable insights for decision-making.

• Delivered business performance reports and ad-hoc analysis for leadership teams to support pricing, tender strategy, and demand forecasting decisions.
• Built Sales Performance Dashboards to monitor procurement trends, product movement, and institutional demand across ESIC, ESIS, and medical colleges.
• Performed win-loss and pricing analysis on tender participation data, identifying bid gaps and improving bid success rates by 8–10%.
• Conducted demand trend analysis using procurement datasets to identify high-demand institutions and seasonal patterns, supporting inventory optimization.
• Coordinated with business stakeholders to gather reporting requirements and improve the availability and accuracy of strategic performance reports.

• Managed reporting and operational coordination across sales, tenders, dispatch, and accounts functions in a high-volume business environment.
• Created operational MIS reports to track tender progress, order fulfillment, and business activity metrics for management review.
• Coordinated with internal teams for data verification, tender documentation, and operational process improvements to ensure timely submissions.
• Supported recruitment tracking, onboarding coordination, and administrative reporting for workforce planning.
• Worked directly with leadership to streamline operational workflows and improve reporting visibility across departments.