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Presentation
I help B2B SaaS and technology companies generate predictable sales revenue by strategically aligning lead generation and solutions' value proposition to maximize lead-to-deal conversion rates.
Over the past 12+ years, I've closed enterprise deals and led sales teams across SaaS, CPaaS, fintech, and custom software businesses, throughout EMEA. I've implemented sales processes, coached SDRs and AEs, improved outbound prospecting and optimized CRM discipline, increasing revenue by 70% within 3 month of joining a company.
Whether you need someone to build a sales process from scratch, improve SDR performance, manage a remote sales team, optimize your CRM, or help close enterprise opportunities, I've done it—and delivered measurable results.
As well, i can train your sales team on advanced sales skills to increase your revenue. Advanced courses such as the "Adaptive Sales Behaviour" course can increase your B2B sales revenue by 11%,, while the "Value Selling Technique" course can increase your software sales conversion by up to 25%, also, the "Selling Per Company Size" course can increase your sales by 3%. It will be my pleasure to train your sales teams on them and help you gain more revenue.
Over the past 12+ years, I've closed enterprise deals and led sales teams across SaaS, CPaaS, fintech, and custom software businesses, throughout EMEA. I've implemented sales processes, coached SDRs and AEs, improved outbound prospecting and optimized CRM discipline, increasing revenue by 70% within 3 month of joining a company.
Whether you need someone to build a sales process from scratch, improve SDR performance, manage a remote sales team, optimize your CRM, or help close enterprise opportunities, I've done it—and delivered measurable results.
As well, i can train your sales team on advanced sales skills to increase your revenue. Advanced courses such as the "Adaptive Sales Behaviour" course can increase your B2B sales revenue by 11%,, while the "Value Selling Technique" course can increase your software sales conversion by up to 25%, also, the "Selling Per Company Size" course can increase your sales by 3%. It will be my pleasure to train your sales teams on them and help you gain more revenue.
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Offered services
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Background
Head of Sales and Marketing
- Set the sales plan for Eden's Parking Management and Security Management SaaS solutions in Egypt, Saudi and the UAE, as per the MEDDICC methodology.
- Identify market segments, client persona, lead generation approaches and sales communication methodology for company's solutions.
- Put the annual Sales plan and the Sales Operations criteria aimed at achieving required targets.
- Leading the regional sales team.
- Managing channel partners accross the region.
- Conduct meetings with new clients.
- Lay down the annual marketing plan for Eden.
- Set the marketing approach for the company's solutions .
- Prepare and supervise the implementation of the annual marketing goals across the different media.
- Liaising with Advertising Agencies on the implementations of company's Marketing goals.
- Identify market segments, client persona, lead generation approaches and sales communication methodology for company's solutions.
- Put the annual Sales plan and the Sales Operations criteria aimed at achieving required targets.
- Leading the regional sales team.
- Managing channel partners accross the region.
- Conduct meetings with new clients.
- Lay down the annual marketing plan for Eden.
- Set the marketing approach for the company's solutions .
- Prepare and supervise the implementation of the annual marketing goals across the different media.
- Liaising with Advertising Agencies on the implementations of company's Marketing goals.
Sales Manager
- Set the Strategic Sales approach applying the MEDDICC methodology in order to re-calibrate Solution Positioning, Lead Generation processes, Sales Communication approach, and importantly, Value Proposition, targeting the Saudi market.
- Put the Annual Sales Plan set to achieve financial growth and expansion across three countries.
- Laid down the Sales Operation plan setting sales targets, KPIs, and operational strategies to drive revenue growth.
- Plan hiring initiatives to build and scale the sales team, ensuring the right talent is in place to achieve annual targets.
- Train and develop sales team members through hands-on coaching and mentoring to enhance their skills and performance.
- Assist team members in sales meetings, providing guidance and support to drive successful deal closures.
- Regularly report sales performance, team progress, and market insights to the Regional Director and Company Owner, ensuring transparency and strategic alignment.
- Put the Annual Sales Plan set to achieve financial growth and expansion across three countries.
- Laid down the Sales Operation plan setting sales targets, KPIs, and operational strategies to drive revenue growth.
- Plan hiring initiatives to build and scale the sales team, ensuring the right talent is in place to achieve annual targets.
- Train and develop sales team members through hands-on coaching and mentoring to enhance their skills and performance.
- Assist team members in sales meetings, providing guidance and support to drive successful deal closures.
- Regularly report sales performance, team progress, and market insights to the Regional Director and Company Owner, ensuring transparency and strategic alignment.
Sales Manager
- Laid the strategic sales plan as per the MEDDICC methodology to sell our WABA solutions in Saudi.
- Set the Lead Generation approach, complemented with the Lead Scoring method to ensure a healthy flow of qualified
- leads is getting into the pipeline for each team member.
- Set the sales operation metrics and KPI’s aimed at achieving monthly sales targets, as per the above.
- Lead, train, develop and supervise team members of 6, two team leaders and four juniors, on how to reach said
metrics, and teach them on best sales techniques and practices.
- Approach cold and warm leads to sell Twerlo’s CPaaS and SaaS solutions.
- Investigate, during calls and meetings, clients’ needs to offer the fitting value proposition to maximize sales deals
- Prepare proposals and quotes through CRM.
- Liaise with top management to ensure company goals are achieved and offer insights on the market.
- Set the Lead Generation approach, complemented with the Lead Scoring method to ensure a healthy flow of qualified
- leads is getting into the pipeline for each team member.
- Set the sales operation metrics and KPI’s aimed at achieving monthly sales targets, as per the above.
- Lead, train, develop and supervise team members of 6, two team leaders and four juniors, on how to reach said
metrics, and teach them on best sales techniques and practices.
- Approach cold and warm leads to sell Twerlo’s CPaaS and SaaS solutions.
- Investigate, during calls and meetings, clients’ needs to offer the fitting value proposition to maximize sales deals
- Prepare proposals and quotes through CRM.
- Liaise with top management to ensure company goals are achieved and offer insights on the market.
BA.
I have got a BA. in Political Sciences, majoring in International Relations and International Law.
🇬🇧English 🇲🇦Arabic
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Working hours
Monday
From08h00To18h00
Tuesday ▪ Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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