Reliance Retail | Jiomart – Category Marketing Lead | Growth Marketing
Jul 2022 – Feb 2025
• Designed & Implemented Category Growth Charter including GTM execution, optimizing
unit economics & data led funnel interventions with category focus on Grocery,
Electronics, Fashion, and Beauty.
• Implemented 20% MOM rapid scale Category Growth through new product launches,
identifying category-wise whitespace & Media interventions.
• Collaborated cross-functionally to enhance sales funnels, improve CAC-to-LTV
performance, and translate strategic plans into measurable growth initiatives
• Launched quick commerce vertical, leading assortment, merchandising, UX, pricing, and
cross-channel marketing, resulting in 260% increase order per day withing 6 months
• Conceptualized & launched WhatsApp Commerce, now contributing 25% of total
platform orders, working with Meta on product innovation and AI-led seller and
customer experience.
• Led performance marketing, CRM, and retention programs, delivering 150% MoM
growth through audience segmentation, funnel optimization, and campaign
experimentation.
• Managed a 16-member cross-functional team across; achieved 130% of growth targets
through disciplined execution and OKR-driven operating rhythms.

Health & Happiness (Swisse) | Omnichannel Head | P&L Owner| 0→1 growth
Jan 2020 – Jul 2022
• Built India business from scratch with ₹15 Cr revenue in Year 1 and 120% YoY growth,
owning end-to-end P&L, forecasting, and investment decisions.
• Designed GTM strategy across D2C, marketplaces, and omnichannel, scaling presence
across 51+ partners and ranking among Top 12 brands on Amazon, Flipkart, and Nykaa.
• Launched and scaled D2C platform (Shopify), contributing 8% of revenue, with
improvements in conversion, AOV, and repeat rate via funnel optimization and
automation.
• Led digital, performance, brand, and content teams (8 members), improving CAC/LTV
and revenue per user through structured experimentation and campaign optimization.

Amazon India | Country Development Manager – Global Selling
Dec 2018 – Jan 2020
• Owned ₹500 Cr GMV charter with 21% over-target achievement and 3x expansion of
seller base.
• Onboarded 258 global brands, contributing 16% of annual GMV.
• Built and led 18-member team, driving seller acquisition, activation, and growth
programs.
• Increased ₹5 Cr+ vendors by 51%, working with international sellers from China, SE Asia,
UK, USA, and Europe.

Cloudtail India (Amazon Subsidiary) | Team Lead – Retail Vendor Management |
Appliances, Lighting & FMCG
Oct 2015 – Dec 2018
• Launched 450 vendors in RVR-Consumables Program,₹120 Cr sales at 700 bps higher
margins.
• Grew lighting category 238% YoY; Expanded into high-ASP product groups increasing
product profitability by 2.1% YoY; improved dead inventory efficiency (8% → 4%) via
demand planning and portfolio optimization
• Explored China Market and on-boarded new products in key user segments at competitive
price points in Indian market, driving 12% contribution to category volumes.
• Achieved 137% value growth in Appliances category through growth of high ASP,
revenue-driving categories (Home & Kitchen Appliances) and increasing category volume
contribution through closing JBP with brands.

Pepperfry | Category Lead – Consumer Electronics & Appliances
Feb 2015 – Sep 2015
• Increased category contribution from 3% to 11%; Scaled appliances category by 250% in
7 months; expanded vendor base from 5 to 57

Usha International | Asst. Manager – Category Marketing
May 2012 – Feb 2015
• Achieved 36% YoY growth in Fabric Care increasing market contribution by 11%.
• Developed a market penetration strategy for Sri Lanka, working on consumer insights,
pricing and marketing plans.