With years of experience spanning in-house product teams, agency environments, and independent consulting, I bring a comprehensive UX skillset to every engagement. I've led end-to-end design for SaaS platforms, mobile apps, and custom digital experiences — conducting user research, defining information architecture, and delivering high-fidelity designs that balance user needs with business goals. I have a proven track record of presenting strategy and recommendations to cross-functional stakeholders, collaborating within Agile frameworks, and championing inclusive, accessible design. I've implemented AI-assisted workflows to accelerate timelines and guided organizations in adopting emerging tools at scale. As the founder of my own UX consultancy, I've directed client engagements from discovery through launch, delivering responsive websites, UX audits, and ongoing optimization that drive measurable improvements in conversion, engagement, and usability. Whether embedded in a product team or working as a trusted outside partner, I translate complex user needs into intuitive, impactful digital solutions.