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Presentation
With years of experience spanning in-house product teams, agency environments, and independent consulting, I bring a comprehensive UX skillset to every engagement. I've led end-to-end design for SaaS platforms, mobile apps, and custom digital experiences — conducting user research, defining information architecture, and delivering high-fidelity designs that balance user needs with business goals. I have a proven track record of presenting strategy and recommendations to cross-functional stakeholders, collaborating within Agile frameworks, and championing inclusive, accessible design. I've implemented AI-assisted workflows to accelerate timelines and guided organizations in adopting emerging tools at scale. As the founder of my own UX consultancy, I've directed client engagements from discovery through launch, delivering responsive websites, UX audits, and ongoing optimization that drive measurable improvements in conversion, engagement, and usability. Whether embedded in a product team or working as a trusted outside partner, I translate complex user needs into intuitive, impactful digital solutions.
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Background
Senior User Experience Designer
Led UX strategy and execution across multiple client projects, delivering audits, information architecture, wireframes, and high-fidelity designs. Designed user flows and interaction models for an internal AI-driven web application, improving team efficiency and workflow scalability. Implemented AI-assisted design processes that reduced deliverable production time and accelerated project timelines, while championing AI tool adoption across the organization and guiding cross-functional teams in integration. Developed user-centered communication strategies for client deliverables and internal marketing initiatives. Collaborated with design, development, and strategy teams to deliver custom digital experiences aligned with user needs and business goals, and provided post-launch UX evaluation and QA to maintain design integrity and usability standards.
User Experience & Product Designer
Led end-to-end UX design for SaaS platforms and mobile apps (iOS/Android), spanning research, prototyping, and usability testing. Planned and conducted user interviews and usability studies, synthesizing insights to shape product strategy and feature development. Presented findings and design recommendations to cross-functional stakeholders across global teams, influencing product direction. Collaborated within SAFe/Agile frameworks alongside product, engineering, and domain experts to deliver user-centered features. Defined information architecture, user flows, and interaction patterns to improve usability and accessibility for diverse user groups, with a focus on Hearing Care Professionals and hearing-impaired users. Also developed and led an intern training program, mentoring interns and improving team onboarding and productivity.
Owner & Lead UX Consultant
Founded and lead a boutique UX and web design consultancy delivering user-centered digital solutions for small businesses. Direct end-to-end client engagements from discovery and research through design, development, and launch. Designed and launched responsive websites using Webflow, Squarespace, and Wix, improving conversion rates, engagement, and site performance. Conducted UX audits identifying usability, accessibility, and SEO opportunities, driving measurable improvements in user experience and organic traffic. Developed information architecture, user flows, and content strategies aligned with user needs and business objectives. Manage ongoing retainer partnerships delivering SEO strategy, analytics reporting, and performance optimization, while advising clients on UX best practices and translating complex user needs into actionable design solutions.
UX Master Certificate
UX Certificate
BFA Graphic Design
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday ▪ Today
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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