Vivek Makwana

I help SaaS companies and E-commerce brands turn signups into loyal, paying customers through data-driven Lifecycle Marketing and automated Email/Push journeys.

Instead of sending generic email blasts, I build personalized, behavior-triggered workflows that boost onboarding activation, increase repeat purchases, and reduce customer churn.

What I Can Help You With:
• Automated Lifecycle Flows: Welcome series, onboarding journeys, abandoned cart/browse recovery, post-purchase flows, and win-back campaigns.
• Omnichannel Campaigns: Email, Push Notifications, and In-App Messaging aligned with your customer lifecycle.
• CRM & ESP Setup: End-to-end campaign architecture, segmentation, and dynamic personalization (Liquid / AMPscript) across Braze, Salesforce Marketing Cloud (SFMC), Klaviyo, and Pardot.
• Lifecycle Audits & Optimization: A/B testing, deliverability improvements, and funnel diagnostics to fix drop-offs and maximize ROI.

Why Work With Me?
With hands-on experience managing high-volume lifecycle programs, I handle both the strategy and technical execution—so you get clean, scalable automations without needing a separate developer.

Message me with your current CRM/ESP setup and goals, and let’s map out your highest-impact lifecycle flows!