CRM is not about sending newsletters. It is a real lever for growth when it is thought out with a clear strategy.

I support e-commerce in the creation of a high-performance CRM ecosystem: campaigns, automations, segmentation and continuous optimization, with a single objective: to generate more revenue and build long-term customer loyalty.

On the accounts I support, CRM regularly accounts for up to 30% of the allocated turnover, thanks to a strategy designed to reach the right person, at the right time, with the right message.

What I can put in place:

* Tailor-made CRM strategy
* Newsletters with high added value
* Automations (Welcome, Abandoned Cart, Post-Purchase, Reactivation...)
* Advanced segmentation and personalization
* A/B testing and performance optimization
* KPI analysis and improvement recommendations

Whether you're starting from scratch or want to evolve your existing CRM, I help you turn your contact base into a real growth engine.