Audrey Mollar
Montpellier, France
Audrey Mollar
Email Marketing Specialist | Klaviyo
Category : Digital marketing
I help e-commerce brands transform their CRM into a powerful revenue channel through automations and email campaigns!
🌟 What I put in place:
Powerful CRM automations: welcome, cart abandonment, post-purchase, reactivation, churn, birthdays
Email, SMS & Whattsapp campaigns designed to convert
Personalize messages through segmentation and purchasing behaviors
Continuous optimization: A/B testing, audit, KPI analysis, performance reporting.
👀 My approach:
I combine data, strategy and storytelling to create emails that are both effective and human.
Every flow and every campaign is designed to improve conversion and customer retention.
🤝 I now support e-commerce brands in the structuring and optimization of their CRM:
Fincut, Musc Intime, Garbelle, Hotmer, Fresh flow, Koomys...
🌟 What I put in place:
Powerful CRM automations: welcome, cart abandonment, post-purchase, reactivation, churn, birthdays
Email, SMS & Whattsapp campaigns designed to convert
Personalize messages through segmentation and purchasing behaviors
Continuous optimization: A/B testing, audit, KPI analysis, performance reporting.
👀 My approach:
I combine data, strategy and storytelling to create emails that are both effective and human.
Every flow and every campaign is designed to improve conversion and customer retention.
🤝 I now support e-commerce brands in the structuring and optimization of their CRM:
Fincut, Musc Intime, Garbelle, Hotmer, Fresh flow, Koomys...
Portfolio
Working hours
- Monday:08h00 To 18h00
- Tuesday:08h00 To 18h00
- Wednesday:08h00 To 18h00
- Thursday:08h00 To 18h00
- Friday:08h00 To 18h00
- Saturday:Not available
- Sunday:Not available
![I will turn your newsletters into revenue opportunities.]()
I will turn your newsletters into revenue opportunities.350 $ - Per dayCRM is not about sending newsletters. It is a real lever for growth when it is thought out with a clear strategy. I support e-commerce in the creation of a high-performance CRM ecosystem: campaigns, ...
Development of conversion-oriented email marketing strategies: newsletters, automated campaigns and personalized content for an audience of physiotherapists and high-level athletes
- Complete management of Klaviyo and NP6 automations: workflows, reactivation and retention
- Advanced segmentation and CRM targeting to personalize B2B messages and maximize open, click-through and deliverability rates
- Analysis of email marketing KPIs, A/B testing of Pop Up and emailing campaigns, monthly reporting to improve performance
- Complete management of Klaviyo and NP6 automations: workflows, reactivation and retention
- Advanced segmentation and CRM targeting to personalize B2B messages and maximize open, click-through and deliverability rates
- Analysis of email marketing KPIs, A/B testing of Pop Up and emailing campaigns, monthly reporting to improve performance
Design and optimization of multichannel campaigns (email, SMS, pop-ups) to engage, convert and retain customers
Setting up flows: abandonment checkout, abandonment browse/cart, welcome, post-purchase and reactivation
Audience segmentation and personalization of messages according to customer profiles (prospects, active customers, VIPs, churn)
CRM performance analysis and monthly reporting with optimization recommendations on flows and campaigns
Continuous A/B testing on content, timing, and deliverability to improve performance
Management of the CRM strategy focused on retention, loyalty and increase of long-term customer value
Setting up flows: abandonment checkout, abandonment browse/cart, welcome, post-purchase and reactivation
Audience segmentation and personalization of messages according to customer profiles (prospects, active customers, VIPs, churn)
CRM performance analysis and monthly reporting with optimization recommendations on flows and campaigns
Continuous A/B testing on content, timing, and deliverability to improve performance
Management of the CRM strategy focused on retention, loyalty and increase of long-term customer value
Management of tailor-made events that strengthen brand image and ROI.
• Complete event management: planning, logistics, coordination of agencies and service providers
• Budget & negotiation: cost optimization and ROI
• Communication & coordination: link between teams and partners
• Targeting & personalization: maximizing participation and engagement
• CRM monitoring & reporting: analysis of KPIs, leads and recommendations
• Complete event management: planning, logistics, coordination of agencies and service providers
• Budget & negotiation: cost optimization and ROI
• Communication & coordination: link between teams and partners
• Targeting & personalization: maximizing participation and engagement
• CRM monitoring & reporting: analysis of KPIs, leads and recommendations
MASTER INTERNATIONAL BRAND STRATEGY
BACHELOR'S DEGREE IN COMMUNICATION CERTIFIED "COMMUNICATION MANAGER"
- Klaviyo sales 03/06/2026
![Klaviyo sales]()
- Klaviyo strategist 02/06/2026
![Klaviyo strategist]()
- Omnichannel strategy 07/02/2025
![Omnichannel strategy]()
- 🇬🇧 English
- 🇫🇷 French
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