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Presentation
I help e-commerce brands transform their CRM into a powerful revenue channel through automations and email campaigns!
🌟 What I put in place:
Powerful CRM automations: welcome, cart abandonment, post-purchase, reactivation, churn, birthdays
Email, SMS & Whattsapp campaigns designed to convert
Personalize messages through segmentation and purchasing behaviors
Continuous optimization: A/B testing, audit, KPI analysis, performance reporting.
👀 My approach:
I combine data, strategy and storytelling to create emails that are both effective and human.
Every flow and every campaign is designed to improve conversion and customer retention.
🤝 I now support e-commerce brands in the structuring and optimization of their CRM:
Fincut, Musc Intime, Garbelle, Hotmer, Fresh flow, Koomys...
🌟 What I put in place:
Powerful CRM automations: welcome, cart abandonment, post-purchase, reactivation, churn, birthdays
Email, SMS & Whattsapp campaigns designed to convert
Personalize messages through segmentation and purchasing behaviors
Continuous optimization: A/B testing, audit, KPI analysis, performance reporting.
👀 My approach:
I combine data, strategy and storytelling to create emails that are both effective and human.
Every flow and every campaign is designed to improve conversion and customer retention.
🤝 I now support e-commerce brands in the structuring and optimization of their CRM:
Fincut, Musc Intime, Garbelle, Hotmer, Fresh flow, Koomys...
🖼️
Portfolio
🛠️
Offered services
📋
Background
Email & CRM Marketing Specialist
Development of conversion-oriented email marketing strategies: newsletters, automated campaigns and personalized content for an audience of physiotherapists and high-level athletes
- Complete management of Klaviyo and NP6 automations: workflows, reactivation and retention
- Advanced segmentation and CRM targeting to personalize B2B messages and maximize open, click-through and deliverability rates
- Analysis of email marketing KPIs, A/B testing of Pop Up and emailing campaigns, monthly reporting to improve performance
- Complete management of Klaviyo and NP6 automations: workflows, reactivation and retention
- Advanced segmentation and CRM targeting to personalize B2B messages and maximize open, click-through and deliverability rates
- Analysis of email marketing KPIs, A/B testing of Pop Up and emailing campaigns, monthly reporting to improve performance
Email Marketing Specialist – CRM
Design and optimization of multichannel campaigns (email, SMS, pop-ups) to engage, convert and retain customers
Setting up flows: abandonment checkout, abandonment browse/cart, welcome, post-purchase and reactivation
Audience segmentation and personalization of messages according to customer profiles (prospects, active customers, VIPs, churn)
CRM performance analysis and monthly reporting with optimization recommendations on flows and campaigns
Continuous A/B testing on content, timing, and deliverability to improve performance
Management of the CRM strategy focused on retention, loyalty and increase of long-term customer value
Setting up flows: abandonment checkout, abandonment browse/cart, welcome, post-purchase and reactivation
Audience segmentation and personalization of messages according to customer profiles (prospects, active customers, VIPs, churn)
CRM performance analysis and monthly reporting with optimization recommendations on flows and campaigns
Continuous A/B testing on content, timing, and deliverability to improve performance
Management of the CRM strategy focused on retention, loyalty and increase of long-term customer value
EVENT COORDINATOR
Management of tailor-made events that strengthen brand image and ROI.
• Complete event management: planning, logistics, coordination of agencies and service providers
• Budget & negotiation: cost optimization and ROI
• Communication & coordination: link between teams and partners
• Targeting & personalization: maximizing participation and engagement
• CRM monitoring & reporting: analysis of KPIs, leads and recommendations
• Complete event management: planning, logistics, coordination of agencies and service providers
• Budget & negotiation: cost optimization and ROI
• Communication & coordination: link between teams and partners
• Targeting & personalization: maximizing participation and engagement
• CRM monitoring & reporting: analysis of KPIs, leads and recommendations
Master of International Studies
MASTER INTERNATIONAL BRAND STRATEGY
BACHELOR'S DEGREE IN COMMUNICATION CERTIFIED "COMMUNICATION MANAGER"
BACHELOR'S DEGREE IN COMMUNICATION CERTIFIED "COMMUNICATION MANAGER"
Klaviyo sales
Klaviyo strategist
Omnichannel strategy
🇬🇧English 🇫🇷French
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday ▪ Today
Closed
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