Presentation
I am Basma Makni from Tunisia, a project manager with a bachelor's degree in business administration and a master's degree in entrepreneurship, and I have practical experience in project management, preparation of feasibility studies, development of business plans, and management and operational consulting.
I help startups, medium, and large companies turn their ideas into structured and growable projects by:
• Preparing feasibility studies and analyzing markets and competitors.
• Building business plans and operational strategies.
• Design of policies, procedures and work systems.
• Project management from planning to implementation and follow-up.
• Develop performance indicators (KPIs) and measure results.
• Manage work teams and coordinate between different departments.
• Improve marketing, sales, and customer service processes.
• Risk analysis and development and expansion plans.
I believe that the success of any project depends on proper planning, orderly execution, and continuous follow-up, so I am keen to provide practical and viable solutions that help clients achieve their goals efficiently and sustainably.
My goal is not only to provide a service, but to be a true partner in the success and growth of the project.
Offered services
Background
- Develop and supervise their implementation of Standard Operating Policies and Procedures (SOPs)
- Developing a system of inventory follow-up and supervising its implementation
- Develop and supervise a daily reporting system and assist senior management in making appropriate and decisive decisions at the right time.
- Developing a system for selecting and evaluating suppliers and supervising its implementation.
- Daily follow-up of workflow and problem solving
- Setting strict policies and laws to rationalize consumption and reduce waste and damage
- Developing KPIs for performance evaluation, achievement reward and shortfall accounting
- Supervise the marketing team, propose marketing ideas and plans, and contribute to expanding the customer base.
- Setting strict rules for the good reception of customers, providing them with the best experience, and achieving the highest level of satisfaction and loyalty
My most prominent tasks were:
- Supervise the establishment of the project, the construction and registration of the trademark and intellectual property rights.
- Develop a work plan and define tasks, responsibilities, schedules and budgets
- Recruitment, management and guidance of the team
- Supervise the marketing team and ensure that the designs and marketing messages are aligned with the visual identity and goals
- Supervising the processes of attracting investors and obtaining financing
- Support decision-making, problem solving, and facing challenges and difficulties.
- Manage and guide the team, coordinate and motivate them.
- Performance Evaluation & Quality Control
Planning: Setting the company's short-term and long-term goals according to the SMART methodology and developing executive plans to achieve these goals.
- Organization: Define and distribute tasks to the team, set schedules and performance indicators (KPIs) at the level of individuals and departments, in addition to participating in recruitment processes, selecting the right competencies and putting the right employee in the right place.
- Mentoring: Management, guidance, support, motivation, clarification of tasks, coordination between everyone, performance evaluation, and resolution of problems and disagreements.
- Follow-up and Monitoring: Follow-up on achievement, quality control of outputs, on-time delivery, review of plans and closing of projects.
- Supervise sales and customer service processes to ensure the best customer experience and maximum satisfaction and loyalty.
- Supervise marketing and ensure the suitability of designs and marketing messages for visual identity and marketing goals.
- Developing operating policies and procedures (SOPs), establishing a clear system of workflows for employees and departments, and an accountability system for evaluating and accounting employees.
- Decision Support


