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Presentation
"A great product is only successful if people actually know how to use it."
I’m a Product Experience & Adoption Strategist focused on one core outcome: turning products into experiences people actually use, understand, and return to.
With 10+ years of experience across digital design, UX engineering, and learning experience design, I’ve evolved from designing interfaces to shaping end-to-end product journeys—from first interaction to long-term adoption and growth. My work bridges the gap between design, user behavior, and business impact.
What drives me is solving the problem many products face:
Users sign up—but don’t stay.
What I do, specifically:
Why users drop off after onboarding
How to design for activation and habit-building
How learning and guidance can accelerate product adoption
How UX can directly influence retention and growth
My core strengths include:
• Product Experience Strategy (Discovery → Delivery → Adoption → Growth)
• Adoption & Onboarding Design (Activation, Retention, Engagement)
• UX Strategy & Audits for complex B2B and SaaS products
• Learning Experience Design (LXD) within digital ecosystems
• In-product guidance, help systems, and user enablement
How I think:
Having worked as a Digital Designer, UI/UX Software Engineer, and Digital Product & Learning Designer, I bring a rare ability to bridge both design thinking and technical execution. I understand how things should feel—and how they are actually built. My Master’s in IT gives me a strong technical foundation, but my true focus lies in human-centered strategy—designing experiences that people can understand, adopt, and grow with.
A bit of my track record:
SaaS Impact: Boosted B2B user satisfaction by 37% by rethinking the end-to-end UX process.
Industry Standing: Proud to be a Google Certified UX Professional and a Top 5% Uxcel Scholar.
Community First: I’m the founder of "Embrace Different," a project dedicated to advocacy and inclusive digital spaces.
I am currently collaborating with global teams to build products that aren't just aesthetically functional—they are strategically designed to leave a legacy. Whether I’m tackling a complex SaaS platform or a community initiative,
My mission is the same: Design experiences that drive adoption, spark engagement, and fuel growth.
Let’s connect! If you’re ready to turn your product’s user experience into a genuine growth engine.
I’m a Product Experience & Adoption Strategist focused on one core outcome: turning products into experiences people actually use, understand, and return to.
With 10+ years of experience across digital design, UX engineering, and learning experience design, I’ve evolved from designing interfaces to shaping end-to-end product journeys—from first interaction to long-term adoption and growth. My work bridges the gap between design, user behavior, and business impact.
What drives me is solving the problem many products face:
Users sign up—but don’t stay.
What I do, specifically:
Why users drop off after onboarding
How to design for activation and habit-building
How learning and guidance can accelerate product adoption
How UX can directly influence retention and growth
My core strengths include:
• Product Experience Strategy (Discovery → Delivery → Adoption → Growth)
• Adoption & Onboarding Design (Activation, Retention, Engagement)
• UX Strategy & Audits for complex B2B and SaaS products
• Learning Experience Design (LXD) within digital ecosystems
• In-product guidance, help systems, and user enablement
How I think:
Having worked as a Digital Designer, UI/UX Software Engineer, and Digital Product & Learning Designer, I bring a rare ability to bridge both design thinking and technical execution. I understand how things should feel—and how they are actually built. My Master’s in IT gives me a strong technical foundation, but my true focus lies in human-centered strategy—designing experiences that people can understand, adopt, and grow with.
A bit of my track record:
SaaS Impact: Boosted B2B user satisfaction by 37% by rethinking the end-to-end UX process.
Industry Standing: Proud to be a Google Certified UX Professional and a Top 5% Uxcel Scholar.
Community First: I’m the founder of "Embrace Different," a project dedicated to advocacy and inclusive digital spaces.
I am currently collaborating with global teams to build products that aren't just aesthetically functional—they are strategically designed to leave a legacy. Whether I’m tackling a complex SaaS platform or a community initiative,
My mission is the same: Design experiences that drive adoption, spark engagement, and fuel growth.
Let’s connect! If you’re ready to turn your product’s user experience into a genuine growth engine.
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Offered services
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Background
Product Experience & Adoption Strategist (UX+LX+Growth)
• Lead product adoption and experience strategy across onboarding, activation, and retention,
focusing on improving how users understand and engage with digital products
• Conduct structured UX and adoption audits to identify friction points, user drop-offs, and
opportunities for improvement
• Design learning-driven onboarding systems and in-product guidance that support faster user
understanding and confidence
• Work closely with product, design, and business stakeholders to align user experience with
growth and product goals
focusing on improving how users understand and engage with digital products
• Conduct structured UX and adoption audits to identify friction points, user drop-offs, and
opportunities for improvement
• Design learning-driven onboarding systems and in-product guidance that support faster user
understanding and confidence
• Work closely with product, design, and business stakeholders to align user experience with
growth and product goals
Digital Product and Learning Designer
• Designed an AI-powered LMS platform with a strong focus on guided learning and user
onboarding experiences
• Developed structured learning journeys and in-product educational content to support
user progression
• Applied Learning Experience Design (LXD) principles to simplify complex concepts and improve
usability
• Delivered UX/UI solutions for web and mobile products with a focus on usability, clarity,
and engagement
Key Impacts:
• Designed an AI-powered LMS with integrated career coaching and gamification, increasing
course completion from 12% to 28% and improving overall user retention by 32%
• Delivered product strategy and UX architecture that helped early-stage products move from
concept to scalable MVP
onboarding experiences
• Developed structured learning journeys and in-product educational content to support
user progression
• Applied Learning Experience Design (LXD) principles to simplify complex concepts and improve
usability
• Delivered UX/UI solutions for web and mobile products with a focus on usability, clarity,
and engagement
Key Impacts:
• Designed an AI-powered LMS with integrated career coaching and gamification, increasing
course completion from 12% to 28% and improving overall user retention by 32%
• Delivered product strategy and UX architecture that helped early-stage products move from
concept to scalable MVP
UI UX Software Engineer
• Designed UX for an enterprise-level B2B Testing-as-a-Service (TaaS) platform across web, mobile,
and cloud
• Created user flows, prototypes, and interaction designs aligned with user needs and product goals
• Contributed to the SOHO design system and ensured accessibility compliance
• Integrated onboarding enhancements and visual learning systems within product flows
• Collaborated with product managers, engineers, and QA teams in Agile environments
Key Achievements:
• Increased user satisfaction from 24% to 37% through workflow redesign and usability
improvements.
• Boosted product engagement by 42% by redesigning onboarding journeys and improving in-
product learning experiences.
• Reduced workflow friction across enterprise user journeys
and cloud
• Created user flows, prototypes, and interaction designs aligned with user needs and product goals
• Contributed to the SOHO design system and ensured accessibility compliance
• Integrated onboarding enhancements and visual learning systems within product flows
• Collaborated with product managers, engineers, and QA teams in Agile environments
Key Achievements:
• Increased user satisfaction from 24% to 37% through workflow redesign and usability
improvements.
• Boosted product engagement by 42% by redesigning onboarding journeys and improving in-
product learning experiences.
• Reduced workflow friction across enterprise user journeys
Master Degree
Through this Master’s program, I gained broad interdisciplinary expertise in software engineering, UX design, Java, AR/VR, web development, and multimedia production. Participation in photography and filmmaking workshops enriched creative and storytelling capabilities, reinforcing a mindset of continuous learning.
Bachelor Degree
Bachelor’s degree integrating UI/UX-focused multimedia design, digital product thinking, branding, and business marketing fundamentals.
Google UX Design Professional Certificate
🇬🇧English
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Working hours
Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday ▪ Today
Closed
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