Presentation
•Skilled in stakeholder management, backlog prioritization, and cross-functional leadership in Agile/Scrum environments.
•Delivered multi-million-dollar Salesforce programs across global clients, achieving measurable improvements in revenue growth, efficiency, and adoption.
•Hold 12 Salesforce certifications (across core clouds, AI, and Omni studio), demonstrating breadth and depth in Salesforce ecosystem.
•Recognized for transforming client pain points into product roadmaps and ensuring successful business adoption.
Background
Homes) Team Size – 25+ members
• Partnered with business leaders in banking and government sectors to define Salesforce product
vision and roadmap.
• For Scotiabank (Capital Markets): Led Salesforce FSC and CRM implementation to optimize client
onboarding, relationship management, and regulatory compliance.
• For Government of Canada – Claims Project: Supported Salesforce Service Cloud solution to
streamline claims management and improve citizen services for indigenous communities.
• Defined product backlog, user stories, acceptance criteria, and release scope; facilitated Agile
ceremonies with distributed teams.
• Collaborated with compliance, risk, and legal stakeholders to align Salesforce features with industry
regulations.
Key Achievements
• Delivered Salesforce FSC solution for Scotiabank, enhancing capital markets client onboarding and
improving operational efficiency.
• Modernized claims intake and processing for the Government of Canada project, improving case
handling transparency and citizen experience.
• Owned Salesforce product roadmap and backlog, aligning delivery with client business objectives.
• Defined MVP features, release priorities, and acceptance criteria; led Agile ceremonies across
teams of 10–30 members.
• Partnered with executives, SMEs, and product managers to translate requirements into Salesforce
solutions (Service Cloud, FSC, Field Service).
• Led discovery workshops, process redesign, and cross-functional collaboration to drive successful
Salesforce adoption.
Key Achievements
• Yorkshire Housing: Digitized housing management, improving staff efficiency and customer response
times.
• USAA: Rolled out FSC, streamlining sales-rep workflows and boosting acquisition efficiency.
• VMware: Designed automated revenue scheduling solution, reducing manual errors and improving
financial accuracy.
• Acted as Product Owner for multi-country Salesforce supply chain and sales enablement solutions.
• Defined roadmaps, rollouts, and backlog priorities across regions; facilitated Agile ceremonies for
global teams of 12–20 members.
• Conducted stakeholder workshops and journey mapping to refine business processes and improve
adoption.
Key Achievements
• Rolled out Bayer Rewards Plus app in 4+ countries, enabling end-to-end supply chain traceability.
• Spearheaded LEAD project, driving 300% YoY revenue growth with targeted sales strategies.
• Reduced delivery cycles by introducing requirements traceability and prioritization practices.


