Details

Description

Marketing & Sales Executive

Elevate Expo ²⁰²⁶ – Season 3 | The National Commerce Circuit

Primary Objective

Generate stall bookings by identifying, approaching, and converting high-quality businesses, brands, startups, SMEs, and home-based businesses into confirmed exhibitors while maintaining MARUS standards of professionalism.

Key Responsibilities

1. Lead Generation

- Identify potential exhibitors within assigned categories.
- Build and maintain a database of prospective clients.
- Research local businesses, SMEs, startups, manufacturers, retailers, and service providers.
- Generate fresh leads daily through online and offline channels.

2. Sales & Stall Booking

- Present the value and benefits of exhibiting at Elevate Expo.
- Explain stall categories, pricing, inclusions, and available locations.
- Conduct phone calls, WhatsApp conversations, emails, and physical meetings.
- Convert interested prospects into confirmed exhibitors.
- Follow up consistently until a booking decision is made.
- Negotiate within approved company policies only.

3. Client Relationship Management

- Maintain professional communication at all times.
- Answer client queries promptly.
- Guide exhibitors throughout the booking process.
- Build long-term relationships for future MARUS events.

4. Business Development

Target businesses from sectors including:

- Fashion & Clothing
- Cosmetics & Beauty
- Skincare
- Jewellery
- Perfumes
- Home Décor
- Handicrafts
- Electronics & Gadgets
- Mobile Accessories
- Footwear
- Books & Stationery
- Health & Wellness
- Fitness Products
- Handmade Businesses
- Student Startups
- Food & Beverage Brands
- Interior Design
- Furniture
- Kitchenware
- Gifts & Souvenirs
- Art & Calligraphy
- Kids Products
- Pet Products
- Automotive Accessories
- Financial Services
- Educational Institutes
- IT & Technology Companies
- Tourism & Travel
- Real Estate
- Lifestyle Brands
- Other suitable commercial businesses.

5. Marketing Activities

- Promote the event through social media.
- Share promotional materials with prospects.
- Participate in networking events.
- Coordinate promotional campaigns.
- Generate referrals from existing exhibitors.
- Encourage repeat participation.

6. Daily Performance Targets

- Minimum outbound calls.
- WhatsApp outreach to new prospects.
- Email proposals sent.
- Physical business visits (where applicable).
- Qualified leads generated.
- Follow-ups completed.
- Confirmed stall bookings.
- Revenue generated.

7. Reporting

Submit a daily report including:

- New leads generated
- Businesses contacted
- Meetings conducted
- Follow-ups pending
- Bookings confirmed
- Revenue closed
- Challenges faced
- Competitor insights
- Market feedback

8. CRM Management

Maintain updated records of:

- Business name
- Contact person
- Phone number
- Email
- Industry
- City
- Interest level
- Follow-up date
- Booking status
- Payment status
- Special requirements

9. Professional Standards

- Represent MARUS professionally.
- Maintain honesty and transparency.
- Avoid false commitments.
- Protect confidential information.
- Follow company branding and communication guidelines.
- Treat every prospect respectfully.

10. Performance KPIs

Performance will be evaluated on:

- Total qualified leads generated
- Stall bookings confirmed
- Revenue generated
- Conversion rate
- Client satisfaction
- Follow-up consistency
- Teamwork
- Reporting accuracy
- Professional conduct
- Repeat client acquisition

Expected Outcome

The Marketing & Sales Executive is expected to maximize occupancy of the Signature Commerce Pavilion, food stalls and business services stall by securing quality exhibitors, generating sustainable revenue, maintaining excellent client relationships, and contributing to the success and reputation of Elevate Expo ²⁰²⁶ – Season 3 | The National Commerce Circuit.